日本語
College of Policy Science  /
Department of Policy Science

 (Male)
 Takashi   HAYAKAWA  Professor

■Concurrent affiliation
Graduate School of Policy Science
■Graduate school/University/other
03/1995  Keio University  Graduate School of Business and Commerce  Graduated
03/2003  Keio University  Graduate School of Business and Commerce  Doctoral course second term (Doctoral)  Withdrawal due to exceeding enrollment limit
■Academic degrees
M.A. in Business & Commerce (03/1999 Keio University)  
■Career history
04/2003-03/2006  名古屋商科大学 経営学部 専任講師
04/2006-03/2007  名古屋商科大学 経営学部 准教授
04/2007-03/2008  名古屋商科大学 マーケティング学部 准教授
04/2008-03/2011  東海学園大学 経営学部 准教授
04/2009-  中央大学 政策文化総合研究所 客員研究員(現在に至る)
04/2011-03/2015  立命館大学 政策科学部 准教授
04/2012-03/2013  立命館大学 政策科学部 副学部長
04/2014-03/2016  立命館大学 教学部 副部長
04/2015-  立命館大学 政策科学部 教授 (現在に至る)
04/2016-  学校法人立命館 総合企画室 副室長 (現在に至る)
■Committee history
2008-2012  Japan Society for Information and Management  Member of Editorial Board
2013-  The International Academy of Strategic Management  Member of Editorial Board
■Academic society memberships
Japan Society of Marketing and Distribution  
Japan Institute of Marketing Science  
Japan Academy of Advertising    
Japan Society for Information and Management  
Japan Society of Commodity Science  
Japan Scholarly Association for Asian Management  
The International Academy of Strategic Management  
The Japan Society for Business Succession  
■Licenses and qualifications
中小企業診断士登録養成課程演習担当教員資格  (2009)   
■Subject of research
Advertising as the mechanism assuring the product quality
Asymmetric information matters of industrial goods markets
■Research summary
Issues in marketing concerning the asymmetric market information problem and on competition and consumer protection policy issues

 Currently, theoretical and empirical studies are conducted in parallel on the character as a quality signaling function of the sales person activities and advertising activities of private companies, with two main study themes.
One is the optimum advertisement and communication activities for professionals, such as doctors and lawyers, to induce the intent of appropriate governmental restrictions in consideration of their strategic activities, from quality signaling advertisement theory. With the objective of acquiring basic knowledge, trials are being conducted to explain the advertising behavior of profit-oriented economic agents within the framework of quality signaling advertisement theory, not only of the professionals, but comprehensively covering multiple products and service markets, where the level of difficulty in exposing quality is different.
Another main theme is what role can be or should be played by a third party, including the government, in promoting business for information related to core quality of products and services traded in a market with a huge asymmetric nature among the business parties, by the application of the agency theory in the distribution phenomenon. Many markets faced by technically oriented medium-to-small sized companies has the features of asymmetric market information features as mentioned above, and the wide opportunity for the application of quality signaling theory is expected. Currently, exploratory study is being conducted for industry and markets where companies that the above applies can be found.
■Research keywords
Marketing, Advertising, Distribution, Brand, Asymmetric information, Consumer policy, Competition policy, 
■Research activities   (Even top three results are displayed. In View details, all results for public presentation are displayed.)

Books
広告コミュニケーション研究ハンドブック  水野由多加・妹尾俊之・伊吹勇亮ほか  有斐閣  21-38  11/2015  978-4641184275
企業ブランドと製品戦略  住谷宏、塚田朋子、嶋正、西村優子、吉田滋、三田村和彦、早川貴  中央経済社  127-144  06/2003
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Papers
「機能性表示食品」で役割を増す品質シグナルとしての広告  早川貴  Bulletin of Nikkei Advertising Research Institute  50/ 2, 2-8  04/2016  0389-4916
水産特区政策下におけるマクロ・マーケティング課題  早川貴  『戦略経営ジャーナル』  3/ 3, 3-16  11/2014
Theoretical Perspectives for the Policy of Special Reconstruction District of Fishing Industry  Takashi HAYAKAWA  Policy Science  21/ 2, 129-137  03/2014
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Research presentations
機能性表示食品制度導入の成果:理論的帰結と実態  第110回中部商学研究会  02/26/2017
食品広告規制緩和がもたらす競争環境の変化  日本広告学会関西部会  09/03/2016
健康食品の機能性表示規制をめぐる商業的機会と脅威:米国における歴史的制度展開と理論的背景  国際戦略経営研究学会・関西(政策・戦略)研究会  06/30/2014
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Grants-in-Aid for Scientific Research (KAKENHI)
Link to Grants-in-Aid for Scientific Research -KAKENHI-
■Teaching experience   (Even top three results are displayed. In View details, all results for public presentation are displayed.)

Courses taught
2016  Special Seminar for Research Project I  Seminar
2016  Startup Seminar  Lecture
2016  Introduction to Project-based Learning  Seminar
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■Tel
072-665-2080(学部事務室)
■E-mail
■Research keywords(on a multiple-choice system)
Commerce
Management
Economic policy