Ritsumeikan University Researcher Database
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（Last updated : 2024-07-11 21:17:28）
MIAO MIAO
Department / Course
College of Business Administration Department of International Business Administration
Title / Position
Associate Professor
Achievement
Other Affiliations
Profile
Academic background
Business career
Committee and society
Research activities
Qualification and license
Subject of research
Research summary
Research summary(Photo/Image)
Present specialized field
research
Books
Papers
Others
Academic conference presentation
Other research achievements
Works
Winning science prize
Grants-in-Aid for Scientific Research -KAKENHI-
Competitive grants, etc. (exc. KAKENHI)
Achievements of joint.Funded research
Acquisition patent
Ritsumeikan Research Funding
teaching
Subject
Teaching achievements
social activity
Activity in society
Research exchange preferred theme
Others
Message
Home Page
E-Mail Address
Department laboratory expense researcher number
researchmap Researcher code
External Researcher ID
Other Affiliations
1.
Graduate School of Business Administration
Academic background
1.
～2015/03
Doctoral Program (2nd Semester) │ Graduate School of Business Administration │ Ritsumeikan University │ Completed
2.
～2011/03
Doctoral Program (1st Semester) │ Utsunomiya University │ Completed
Business career
1.
2016/04 ～ 2020/03/31
│ │ International Pacific University
Research activities
1.
Global Alliance of Marketing & Management Associations
2.
Korean Scholars of Marketing Science
3.
JAPAN SOCIETY OF MARKETING & DISTRIBUTION
4.
JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES
Present specialized field
Commerce
Papers
1.
2024/07
HOW DO AFFINITY AND ANIMOSITY IMPACT FASHION BRANDS’ ENGAGEMENT? │ 2024 Global Fashion Management Conference at Milan │ ,pp.249-250 (Co-authored)
2.
2024/01/04
How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance │ Journal of Fashion Marketing and Management (SSCI) │ Vol. ahead-of-print No. ahead-of-print. (Co-authored)
3.
2022/10/20
A qualitative comparative study of Japanese fashion brands via profiling young shoppers │ International Journal of Retail & Distribution Management (SSCI) │ 51 (2),pp.170-189 (Co-authored)
4.
2021/09
Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA │ Journal of Global Scholars of Marketing Science (ESCI) │ 32 (2),pp.313-329 (Sole-authored)
5.
2021/09
Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA │ Journal of Global Fashion Marketing (ESCI) │ 13 (1),pp.30-43 (Co-authored)
Display All（15）
Academic conference presentation
1.
2023/11/04
Applying the fuzzy-set qualitative comparative analysis (fsQCA) in a Japanese fashion market study
2.
2023/07/21
Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance (Global Marketing Conference)
3.
2020/11/06
The influence of information searching patterns on customer loyalty in Vietnamese e-commerce (Global Marketing Conference)
4.
2020/11/05
Habitual mobile shopping behavior: Comparison of Chinese and Vietnamese customers (Global Marketing Conference)
5.
2019/10/20
Do information searching patterns affectshopping site choice? A survey ofinternational e-commerce in Vietnam (日本流通学会全国大会)
Display All（12）
Winning science prize
1.
2017/10
Korean Scholars of Marketing Science Best Conference paper
