Ritsumeikan University Researcher Database
日本語>>
TOP page
KIKUMORI MAI
Department / Course
College of Business Administration Department of Business Administration
Title / Position
Associate Professor
Academic conference presentation
1.
2023/11/18
Export market orientation and export performance: The role of channel partners referred by word-of-mouth
2.
2023/07/21
Effectiveness of influencer marketing: Focusing on a consumer's individual factor (2023 Global Marketing Conference)
3.
2020/11/06
An Assessment of Consumers‘ Store Choice Decisions ㏌ a Multichannel Environment (2020 Global Marketing Conference)
4.
2020/11/06
How does word of mouth interact with consumers’ psychological factors?:Implications from Chinese market (2020 Global Marketing Conference)
5.
2019/09/26
Individual Differences in Multichannel Shoppers' Preferences for Certain Types of Stores (European Marketing Academy, 2019 Regional Conference)
6.
2019/07/12
Online versus Offline Channel Choice: Consumers Regulatory Focus as a Moderator (Yonsei University Center for Digital Society,The 2 nd International Symposium)
7.
2019/01/19
Effect of Perceived Channel Characteristics on Store Preference and Recommendation (International Marketing Trends Conference 2019)
8.
2018/07/27
Eclipsing Reexamined: The Conditions under Which the Negative Effects of Celebrity Advertisement Are Suppressed (2018 Global Marketing Conference)