Ritsumeikan University Researcher Database
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IMAI MARINA
Department / Course
College of Business Administration Department of Business Administration
Title / Position
Associate Professor
Papers
1.
2021/02
Creation of Market Categoreis through Product Strategy: A Text-Mining Approach │ Journal of Asian Finance, Economics and Business │ 8 (2),pp.439-451 (Sole-authored)
2.
2021/02
Literature Review of Recent Trend and Future Directions on New Product Development Research │ ,pp.105-132 (Sole-authored)