Researcher Database

（Last updated : 2025-04-07 14:10:58）　

MIAO MIAO

Department / Course College of Business Administration Department of International Business Administration

Title / Position Associate Professor

Other Affiliations
1.	Graduate School of Business Administration

Academic background
1.	～2015/03	Doctoral Program (2nd Semester) │ Graduate School of Business Administration │ Ritsumeikan University │ Completed
2.	～2011/03	Doctoral Program (1st Semester) │ Utsunomiya University │ Completed

Business career
1.	2016/04 ～ 2020/03/31	│ │ International Pacific University

Research activities
1.		Global Alliance of Marketing & Management Associations
2.		Korean Scholars of Marketing Science
3.		JAPAN SOCIETY OF MARKETING & DISTRIBUTION
4.		JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES

Present specialized field
Commerce

Papers
1.	2024/07	HOW DO AFFINITY AND ANIMOSITY IMPACT FASHION BRANDS’ ENGAGEMENT? │ 2024 Global Fashion Management Conference at Milan │ ,pp.249-250
2.	2024/01/04	How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance │ Journal of Fashion Marketing and Management (SSCI) │ Vol. ahead-of-print No. ahead-of-print.
3.	2022/10/20	A qualitative comparative study of Japanese fashion brands via profiling young shoppers │ International Journal of Retail & Distribution Management (SSCI) │ 51 (2),pp.170-189
4.	2021/09	Habitual mobile shopping behavior in China and Vietnam—applying complexity theory via fsQCA │ Journal of Global Scholars of Marketing Science (ESCI) │ 32 (2),pp.313-329
5.	2021/09	Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA │ Journal of Global Fashion Marketing (ESCI) │ 13 (1),pp.30-43
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Academic conference presentation
1.	2023/11/04	Applying the fuzzy-set qualitative comparative analysis (fsQCA) in a Japanese fashion market study
2.	2023/07/21	Effect of brand engagement and loyalty programmes on Japanese fashion companies’ financial performance
3.	2020/11/06	The influence of information searching patterns on customer loyalty in Vietnamese e-commerce
4.	2020/11/05	Habitual mobile shopping behavior: Comparison of Chinese and Vietnamese customers
5.	2019/10/20	Do information searching patterns affectshopping site choice? A survey ofinternational e-commerce in Vietnam
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Winning science prize
1.	2017/10	Korean Scholars of Marketing Science Best Conference paper