研究者学術情報データベース

（最終更新日 : 2025-12-06 13:56:34）　

オオヤマ　シンジ
大山　真司
OYAMA SHINJI

所属国際関係学部国際関係学科

職名教授

その他所属
1.	国際関係研究科
2.	衣笠総合研究機構クリエイティブ・メディア研究センター

学歴
1.	2004/10～2012/02	ロンドン大学ゴールドスミス校カルチュラルスタディーズ研究センターカルチュラルスタディーズ博士課程修了博士号 (カルチュラルスタディーズ)
2.	1999/10～2001/06	コロンビア大学国際公共政策大学院国際メディア＆コミュニケーション修了国際関係学修士 (国際関係論)
3.	1989/04～1994/03	国際基督教大学教養学部社会科学卒業教養学士
4.	1992/09～1993/06	ニューヨーク市立大学シティカレッジメディア＆コミュニケーションアート学部留学

職歴
1.	2019	立命館大学国際関係学部教授
2.	2020/04 ～ 2021/03	東京大学大学院情報学環学際情報学府訪問研究員
3.	2019/04 ～ 2021/03	早稲田大学自動車部品産業研究所招聘研究員
4.	2016 ～ 2019	立命館大学国際関係学部准教授
5.	2008 ～ 2015	ロンドン大学バークベック校　フィルム、メディア＆カルチュラルスタディーズ学部レクチャラー(准教授）
全件表示（10件）

委員会・協会等
1.	2024/04 ～	International Journal of Cultural Policy Reviewer
2.	2024/04 ～ 2024/09	Xi'an Jiaotong-Liverpool University Doctoral Dissertation Committee External Examiner
3.	2020/07/01 ～ 2022/06/30	カルチュラルスタディーズ学会理事（研究企画担当)
4.	2020	Creative Industries Journal Reviewer
5.	2017	Japan Forum Reviewer
全件表示（8件）

所属学会
1.		Association of Cultural Studies
2.		日本カルチュラルスタディーズ学会
3.		メディア学会
4.	～	Association of Internet Researchers

研究テーマ
1.	メディア・文化研究、メディア・文化産業、クリエイティブ労働、広告・宣伝文化

現在の専門分野
国際関係論, 社会学 (キーワード：メディア・カルチュラルスタディーズ、文化・クリエイティブ産業、プロモーショナル文化)

著書
1.	2021/04	グローバル化とメディア │ ,147-164頁
2.	2020/03	クールジャパンって本当にクールなの？ │ ,104-113
3.	2018/10	アジアを目指す日本ファッション：トランスナショナルなメディアとファッション │ ,21-36
4.	2016/06	Beyond conventional Western Views of creativity and innovation │ ,99-122
5.	2015/01	Japanese Creative Industries in Globalization in The Routledge Handbook of New Media in Asia │ ,322-332頁
全件表示（7件）

論文
1.	2025/12/06	The Accidental Soft Power: Lessons (and Anti-Lessons) from Japan │ Proceedings of the Korean Association of Public Diplomacy Annual Conference │
2.	2023/12	The Last Paradise for Creative Workers? The Case of Shueisha and Weekly Shōnen Jump │ International Journal of Cultural Policy │
3.	2019/08	In the Closet: Japanese Creative Industries and their Reluctance to Forge Global and Transnational Linkages in ASEAN and East Asia │ ERIA Discussion Paper Series │
4.	2018/02	ニューカルチュラルスタディーズ 7：辺境からの「逆流」と「埋込み」について │ FIVE: Designing Media Ecology │ (7)
5.	2017/06	ニューカルチュラルスタディーズ６：クリエイティブ産業研究の制度化について │ FIVE: Designing Media Ecology │ (6)
全件表示（12件）

学会発表
1.	2025/11/29	Recruitment and Creative Authority in Japan’s Manga and ACG Ecosystem （口頭発表，特別・招待講演等）
2.	2025/09/21	Media Studies Graduates Need Not Apply? Media Education and Creative Justice in Japan’s Creative Industries Recruitment Practices （口頭発表，一般）
3.	2025/05/27	Creative Frictions: Shueisha, Webtoon and the Cultural Politics of Automation （口頭発表，シンポジウム・ワークショップ・パネルディスカッション等）
4.	2023/12/06	The Accidental Soft Power: Lessons (and Anti-Lessons) from Japan （口頭発表，一般）
5.	2023/11/17	Commentary on the panel: J-pop Meets K-Pop, The People to People Dimension （口頭発表，特別・招待講演等）
全件表示（39件）

講師・講演
1.	2024/03/09	日本のメディア産業における働き方：少年ジャンプ編集部を事例に (立命館大学衣笠キャンパス)

科学研究費助成事業
1.	2019/04 ～ 2022/03	Subscription Video On Demand in Japan and East Asia: its impact on national and transnational production and distribution of media contents │ 基盤研究(C)
2.	2017/04 ～ 2021/03	ポストメディア文化研究の理論構築：創造産業論の日英比較を中心に │ 基盤研究(B)

共同・受託研究実績
1.	2023/05 ～ 2023/07	Framework, Trends and Recommendations in Japanese Romance Drama │ 受託研究
2.	2022/09 ～ 2022/09	A shifting regulatory environment for online news distribution in Japan │ 受託研究

授業科目
1.	Advanced Seminar
2.	Advanced Seminar
3.	IR18‐ECJ210 カルチュラル・スタディーズ
4.	IR18‐EE232 Media and Society
5.	IR18‐HJ301 専門演習
全件表示（13件）

研究者からのメッセージ
1.	My research interests My research sits at the intersection of media and cultural studies, media industry studies, and the sociology of cultural production, with a regional focus on Japan and East Asia. I work across areas including creative labor, advertising and branding, strategic communication, and platform economies—grounded in critical perspectives but responsive to institutional and technological change. Trained in post-Birmingham cultural studies and informed by field-level empirical research, I examine contemporary media and cultural industries not only as symbolic systems, but also as infrastructures shaped by labor, policy, and global capital. My approach is shaped by prior experience as an account planner at a global advertising agency and as a founding member and advisor to two internet startups. These roles gave me direct insight into both established creative industries and the fast-paced dynamics of tech-driven entrepreneurial culture. I hold a Master’s degree in international media and communications from Columbia University’s School of International Affairs and a Ph.D. from the Centre for Cultural Studies at Goldsmiths, University of London. From 2008 to 2015, I taught in the Department of Film, Media, and Cultural Studies at Birkbeck College, University of London, before joining the College of International Relations at Ritsumeikan University in Kyoto in April 2016. Postgraduate Supervision I supervise MA and PhD theses written in English on topics related to media and cultural industries in Japan. I give priority to students whose projects have a strong Japan-related focus and who have relevant academic backgrounds in media studies, cultural studies, sociology, or related fields. I do not offer pre-admission meetings or co-develop proposals, though I may be able to offer brief written comments on a 1–2 page draft if time allows. Prospective students should contact me by email and include a short CV and a research proposal (1–2 pages).
2.	Master and Doctoral Dissertation Supervised as Primary Supervisor Master Thesis Supervised To Completion - From Niche to Mainstream: Community Development and User Engagement Evolution on BiliBili - From Posts to Perceptions: The Role of Xiaohongshu in Shaping Chinese Tourists’ Interaction with Kyoto - Promoting in the Underground: How DJs Negotiate with Algorithms on Social Media - Virtual Landscapes and Real Journeys: How Persona 5 Royal Shapes Chinese Gamers' Perceptions of Japan and Inspires Tourism ‬- Godzilla vs. Gojira Understanding the Impact of Cross-cultural Adapta on on American Fans’ Perspec ves on Legendary’s and Toho’s Godzilla Series ‭- A Cross-Cultural Analysis of Thai Film Poster‬ Localization Trends in 21st-Century Japan‬ - Fan Practices as Cultural Products: The Development of "Mama Fans" in China and Vietnam - Redefining Blackness: Transnational Consumption by African American Consumers of Japanese Transmedia Storytelling - Japanese popular culture consumption wave of New Generation Muslims: A critical study on Turkey - Hijab Cosplay: Popular Islam and Transnational Japanese ACG Fandom in Indonesia and Malaysia - Reshaping the national image of the Kyrgyz Republic through public diplomacy and nation branding: lessons from Japanese experience and stepping forward - Business and Content― What Can the Chinese Animation Industry Learn from Japan - Cool Japan in Thailand: Analyzing the Implementation of Japanese Cultural Diplomacy through Cultural Events in Bangkok - Supporting, Sharing and Creating: Voices from Japanese Idol Fans in China - New Media and Public Opinion in China: A Study of Sina Weibo - Representation and Perception of Masculinity: A Case Study on Chinese Internet Idol Survival Show - Reception of Japanese Media in Slovenia: Case of Anime Translation - Japanese Media Pilgrimage Videos in China: Community Interactions, Tourism Imaginary and Nationalism - Confrontation on Bilibili.com - Gender roles in women’s magazines ―Content analysis of VERY, Women Chosun, and Her World― - Are they women just like you? Representation and self-representation of female bisexuality through the lens of Japanese YouTube and mainstream media Doctoral Dissertation Supervised to Completion - The Role of Nonstate Actors in Collaborative Public Diplomacy: The Case of Japanese-Language Education in Chile - Historicizing Audience Reception of Anime by Post-World War II Filipino Multigenerational Viewers Current PhD projects - Rethinking Representation of Female Hāfu-ness across Media - Integrated Public Diplomacy and Strategic Communication: A Study of Japan’s “Authentic” Image through Spaces and Displays at Japan House London. - Indonesia films and nation-building during/after the Japanese occupation - Video Games as Tourism - Creative Migration to Japan: The Case of Video Game Developers

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