NATORI Takashi
Department / Course Graduate School of Technology Management
Title / Position Professor
Language Japanese
Publication Date 2020/12
Type Research paper (scientific journal)
Peer Review Yes
Title Short-Video Advertisements and Chinese Purchasing Decisions: Testing a New Model Based on Information Processing Theory
Contribution Type Joint Work
Journal Type Japan
Publisher Japan Association for Management Systems
Volume, Issue, Page 12(1),65-70
Total page number
Author and coauthor ◎Xintao Yu,Takashi Natori