Department / Course College of Business Administration Department of International Business Administration
Title / Position Associate Professor
Language English
Publication Date 2019/01
Type Research paper (scientific journal)
Peer Review Yes
Title Do the Different Store Formats of the Same Brand Matter to Chinese Customers? An International Study on a Japanese Fashion Brand
Contribution Type Single Work
Journal Journal of Global Fashion Marketing (ESCI)
Journal Type Another Country
Publisher Taylor & Francis
Volume, Issue, Page 10(1),18-34
DOI https://doi.org/10.1080/20932685.2018.1550005