Department / Course College of Business Administration Department of Business Administration
Title / Position Associate Professor
Language English
Publication Date 2017/07
Type Research paper
Peer Review Yes
Title High-NFU (Need for Uniqueness) Consumers’ Intention to Generate WOM about Luxury Goods
Contribution Type Joint Work
Journal Global Fashion Management Conference at Vienna Proceedings
Volume, Issue, Page 131-132
Author and coauthor Akinori Ono, Mai Kikumori, and Haoying Wang