Department / Course College of Business Administration Department of Business Administration
Title / Position Associate Professor
Language English
Publication Date 2015/06
Type Research paper
Title Consumer Adoption of Mobile e-WOM Messages
Contribution Type Joint Work
Journal Encyclopedia of Mobile Phone Behavior
Volume, Issue, Page (1),162-174
Author and coauthor Akinori Ono and Mai Kikumori

In Zheng Yan (Ed.),