WADA YUKAKO
Department / Course College of Sport and Health Science Department of Sport and Health Science
Title / Position Lecturer
Language English
Publication Date 2022
Type Scholarly book
Peer Review Yes
Title Wada, Y. and Matsuoka, H. (in Press) Brand Attributes Scale for Professional Sport Teams:
Measuring Strength, Favorability, and Uniqueness of Team Attributes. in Zhang, J. J., Pitts, B. G., and Johnson, L. M. (Eds.),
Contribution Type Joint Work
Journal World Association for Sport Management (WASM) book series, Vol., 9, Chap 12.
Journal Type Another Country
Volume, Issue, Page 9
Authorship Lead author
Author and coauthor Brand Attributes Scale for Professional Sport Teams:
Measuring Strength, Favorability, and Uniqueness of Team Attributes