Department / Course College of Business Administration Department of Business Administration
Title / Position Associate Professor
Language Japanese
Publication Date 2018/09
Type Research paper (scientific journal)
Peer Review Yes
Invitation Thesis Invited
Title The Effects of Regulatory Focus on Channel Choice and Recommendation: Analyzing Multichannel Shopper Behavior
Contribution Type Joint Work
Journal Japan Marketing Journal
Volume, Issue, Page 52-67
Author and coauthor Ryuta Ishii,Mai Kikumori