Researcher Database

ISHII RYUTA

Department / Course College of Business Administration Department of Business Administration

Title / Position Associate Professor

Papers
1.	2023/01	Word-of-Mouth in Business-to-Business Marketing: A Systematic Review and Future Research Directions │ Journal of Business & Industrial Marketing │ forthcoming (Co-authored)
2.	2022/05	Does Brand Equity Matter in Small Retailers’ Horizontal Strategic Alliances? │ Industrial Marketing Management │ 104,pp.227-237 (Co-authored)
3.	2022/03	Dual Distribution Channels in Foreign Markets: A Capability-Based Analysis │ International Journal of Marketing & Distribution │ 5 (1),pp.1-15 (Sole-authored)
4.	2021/06	Marketing Strategy by a Traditional Craftsman: Shitsurindo, A Lacquerer in Echizen, Japan │ ,pp.109-119 (Co-authored)
5.	2021/01	Intermediary Resources and Export Venture Performance under Different Export Channel Structures │ International Marketing Review │ 38 (3),pp.564-584 (Sole-authored)
6.	2020/09	A Dual Sourcing Strategy: Good Smile Company’s ‘Lucky Factory’ in Tottori, Japan │ ,pp.83-93 (Co-authored)
7.	2020/06	Manufacturers’ and Distributors’ Capabilities Influencing Dual Channel Choice │ Marketing Intelligence&Planning │ 39 (1),pp.151-165 (Sole-authored)
8.	2020/06	The Impact of Cultural Customization on the Ease of Use of Global Companies’ Web Sites │ Japan Marketing Journal │ ,pp.56-67 (Co-authored)
9.	2020/01	Conflict Management in Dual Distribution Channel Systems: The Moderating Role of Learning Capabilities │ Journal of Asia Business Studies │ 14 (4),pp.525-540 (Sole-authored)
10.	2019/01	Multiple Channel Strategy in International Markets │ Japan Marketing Journal │ ,pp.86-94 (Sole-authored)
11.	2018/09	The Effects of Regulatory Focus on Channel Choice and Recommendation: Analyzing Multichannel Shopper Behavior │ Japan Marketing Journal │ ,pp.52-67 (Co-authored)
12.	2018/04	Research on Conflict in Marketing Channels: Revisited │ JSMD Review │ ,pp.29-38 (Sole-authored)