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IMAI MARINA
Department / Course
College of Business Administration Department of Business Administration
Title / Position
Associate Professor
Academic conference presentation
1.
2021/02/26
Market Category Creation through Product Strategy: Creation of a Smart TV Category in the North American FlatPanel TV Market (the 10th International Conference on Economics, Business and Marketing Management (CEBMM 2021))
2.
2013/07/14
The Dynamics of Competition and Resource Function-through the Strategic Behavior of SHARP in LCD-TV Industry (31st Standing Conference of Organizational Symbolism)